So, this book from Ashraf Haggag, titled ECHOS OF CULTURE IN THE CORPORATE ENVIRONMENT which I received from the Vinfluencers allowed me to sneak peek at once by sitting at home into the various cultures and their practices.
The author wrote the book in a perfect reading manner and you won’t lose your focus once if you start reading. This book can also be used as a guide to the different cultures in our world and their insight. We can gain much knowledge about the culture by reading this book.
Coming to the review, the author has shared the facts about the different cultures and the people's attitude arising from it. The importance of ethnicity and the mode of respect, and all other topics are well researched and presented in this book.
The book revolves around the central theme, Culture’s influence on – Business negotiations, Communication, Creativity, Employees, and Buying Behaviour.
We cannot do business with the complete strangers, but business is approaching a complete strangers circle and making them convinced about the plans and agendas. This is highly impossible if we are blindsided in terms of culture. We need to be aware of the cultures and their respective views in order to approach people and spread the vast communication zone. This book helps us a lot to do so.
Cultures of Europe, Asia, America, and the Middle East are discussed in this book. With the comparison able terms like personality, work etiquette, the perception of others, patriotism and punctuality. We can see these recurring concepts in each of the regions and we can compare and know about the overall records and way of behaviours in this book. Even the biological process will get affected by the culture and this can be seen in the author’s words below.
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